A restaurant brand so pure, simple, and honest that a child would understand and love it.
Positioning & Messaging
2014 - 2016
Honest. Clean. Pure. All natural. Farm-fresh semi-organic ingredients. How can you say all of the above without using grungy, fake-farmer aesthetics? Create an identity so simple it looks like a child’s illustration. What’s more pure than that? We are not always 100% in agreement with the idea that you can sell anything with clean, simple design — but in this case we knew it was the appropriate direction. First and foremost because it matched the client’s approach to food and hospitality, but secondly, and equally important, because it left no doubt in customers’ minds that what they were about to enjoy was honest, wholesome, and delicious.