Packaging design strategy for museum-quality vodka at a affordable price point.

 

CLIENT

VOX Vodka for
Beam Suntory

SERVICES

Brand Identity
Packaging

YEAR

2003 - 2004

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For a brand of triple-distilled vodka, clarity and craftsmanship were paramount. Working with bottle-designer Laura Handler, we created a label (and brand mark) for the Austrian-glass bottle that acts as a kind of pedestal for the premium product. β€œLit on a back bar it looks like something in a museum,” says Paige Fender, spokesperson for Jim Beam Brands Co. That was precisely our intent.

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