Packaging design strategy for museum-quality vodka at a affordable price point.
VOX Vodka for
2003 - 2004
For a brand of triple-distilled vodka, clarity and craftsmanship were paramount. Working with bottle-designer Laura Handler, we created a label (and brand mark) for the Austrian-glass bottle that acts as a kind of pedestal for the premium product. “Lit on a back bar it looks like something in a museum,” says Paige Fender, spokesperson for Jim Beam Brands Co. That was precisely our intent.