Combine vision, strategy & design. Mix well.
Serve with a side of fun.
Memo designs restaurant experiences with heart, humor, brains, and good taste. There’s a reason we start with heart: people come together over great stories and great food. We help you deliver both. The result is an unforgettable customer experience that conveys your mission, creates connection, and sets the stage for your success.
The Method
In 3 key phases, we help you focus your vision, streamline decision-making, and minimize risk and cost. This clear brand narrative informs and expedites every aspect of development.
Strategic Consulting
Through a series of deep-dive exercises we marry your initial goals with customer needs in the current culinary zeitgeist. Next we build a strategic plan that’s much broader than branding and design. From here, we define key outcomes, outline next steps, decide how to maximize time and prioritize budget, and identify potential collaborators – all while setting the stage for unforgettable brand storytelling.
Result: a unique, ownable & actionable brand strategy that unifies the entire development process under one cohesive vision.
Creative Direction
Work directly with our principal and your consulting head of brand, Douglas Riccardi, AKA the guy you text at 10pm when you’ve had a brainstorm. He oversees all aspects of your project’s design and delivery – from brand identity and interiors to customer journey and packaging – and keeps you focused on what you do best. As creative director, Douglas is the secret sauce that facilitates the flow of collaboration with project partners, helps reduce indecision and revision, and keeps all dimensions of design humming along in alignment with the strategic and creative vision.
Result: expert direction & streamlined delivery. We sweat every detail to create seamless applications of your brand story across every customer touchpoint.
Design Development
We deliver a dynamic, vibrant, and compelling integrated brand narrative and visual strategy that does it all: reflects your unique positioning; differentiates your brand from the competition; tells a story that provides connection and belonging to your target audience; creates cohesion across the customer journey; supports community-building and outreach; and builds a foundation for future growth and sustainability.
Result: like a great chef, we combine elements with precision & balance so your customers are presented with a clear, memorable (and Instagram-able) brand experience. The key ingredients:
Concept Development
Brand story / why
Brand values
Tone of voice
High level look & feel
Market research
+ Competitive Analysis
+ Customer Audit
Identity
Positioning
Naming
Logo & visual identity
Brand architecture
Brand storytelling
Environment
Orchestration of:
Architecture
Construction
Interior design
Communication
Packaging & print design
Digital & web design
Mobile apps & ordering
Copywriting
Experience
Customer journey
Signage
Collateral design
Design surprises
“There’s no getting around how difficult a restaurant opening is, but working with Douglas as our creative director took a significant amount off our plate and expedited the process. The amount of time I saved is hard to measure, and we could not be happier with the creative results.”
— James Wishon, CFO, The Gumbo Bros.
You’ve got bigger fish to fry.
You need time to focus on what you do best; let us handle the rest.