Red Hen

A restaurant brand so pure, simple, and honest that a child would understand and love it.

 
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CLIENT

Red Hen

SCOPE

Positioning & Messaging
Brand Identity
Menu Strategy
Packaging
Signage

YEAR

2014 - 2016

Honest. Clean. Pure. All natural. Farm-fresh semi-organic ingredients. How can you say all of the above without using grungy, fake-farmer aesthetics? 

Create an identity so simple it looks like a child’s illustration. What’s more pure than that? 

We are not always 100% in agreement with the idea that you can sell anything with clean, simple design — but in this case we knew it was the appropriate direction. First and foremost, because it matches the client’s approach to food and hospitality. Secondly, and equally important:

It leaves no doubt in customers’ minds that what they are about to enjoy is honest, wholesome, and delicious.

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