Can retail design strategy take the confusion and anxiety out of picking the perfect Chardonnay? We think so.

 

CLIENT

Pour Wines

SERVICES

Positioning & Messaging
Creative Direction
Brand Identity
Print collateral
Signage

YEAR

2007 - 2009

img.jpeg
 

As many people know, buying wine can be extremely anxiety-provoking for customers. The owner of Pour came to us with a unique solution to this problem: to enable customers to make educated wine selections based on what foods and flavors they were planning to serve. Our first task was to create a brand identity which echoed the modern, non-traditional environment of the jewel box-like store on Manhattan’s Upper West Side. Secondly, we worked with the owner and sommelier to develop a visual and narrative system that would present and organize the curated selection to customers. It was an exercise in simplicity and clarity, whose success lies in our populist approach that feels accessible and educational, and most of all fun. This wine stores says “come one, come all” with color, simplicity and delight.

img (1).jpeg
bacoshop_h4.jpg
img (4).jpeg
POUR_6.jpg