The Ask

Establishing a strong foundation for a new fast-casual brand.

The Work

Brand storytelling generally aims to achieve one of two goals. Often we harken back to a specific time and place, and craft a brand experience rooted in memory or fantasy. Other times, we take our cues from the emotional deliverables of the brand and create an experience based on a specific frame of mind. 

For BäcoShop we tried to do both:

To bring customers to a strange new land, filled with exotic flavors — while at the same time encouraging them to relax and unwind through an approachable, clean, and thoroughly modern experience.

The Results

The incredible flavor-filled bäco is a perfect vessel for Josef Centeno’s unique point of view. Indescribable layers of flavor – complex and sublime – delivered in sensual simplicity.

For Centeno’s first foray into fine casual dining, we created a brand experience rooted in the exotic made familiar. Adventure made accessible. 

As Chef Josef requested, “A place to forget life for a minute and recharge.”